The Internet has become an integral part of our lives and it serves us in all areas of life. As such, it needs to be available and accessible to everyone, including people with disabilities, as it is now universally understood that every shop, institution and building should be accessible and available to everyone.
Accessibility of sites allows people with disabilities to browse the Internet comfortably, despite their disabilities. This refers to adult users, or to those with visual impairments of varying degrees, physical disabilities that make it difficult to operate the mouse, reading difficulties or learning disabilities. This target group is about 25% of the population, a market segment that cannot be ignored.
In addition to the worthwhile purpose and social responsibility, since October 2015, the Israeli Internet world has understood that the accessibility law is no longer something that can be ignored.
Operating in another country? Most countries have similar laws and apply similar standards, however we will verify with you what the exact laws are in your location, and make the necessary adjustments accordingly.
So where is the problem?
While the purpose and importance of the law are clear to all, instead of this issue triggering the implementation of the standards required by law and making websites truly accessible for everyone, what has actually happened - in part due to confusion, too rigid a schedule, and fear of litigation – is the proliferation of external ad hoc solutions. These solutions are added to an existing website using an "accessibility menu" with options such as color change or font size. These are essentially just a patch, since most of the tools these solutions offer are not required by law, and better solutions exist.
In most cases, sites that offer these tools do not actually implement the standards required by law and do not actually make the site accessible: most of the site content remains inaccessible, and sometimes these patches even impair the site's functionality and accessibility to content. Take a look at this Facebook post (in Hebrew), by the accessibility expert Ilana Benish, to understand the problematic nature of the subject.
So, what is the solution?
To truly make the content of the site accessible to everyone. To allow everyone to perform actions offered on the site and receive information conveniently and easily.
How do you do that? Build the site in advance in an accessible manner that meets all the articles of the Accessibility Law. This is the easiest, cheapest and most correct way, and the sites that we built in recent years were built exactly in this fashion. We take accessibility into consideration in the early stages of writing the code, which saves us and you valuable time, as opposed to implementing accessibility at a later stage.
The level of accessibility required for websites is called AA. It contains an enormous list of rules and regulations. You are invited to take a look. You do not need to get stressed out, you do not have to do anything with it. That's why we're here: to create a cleverly accessible website for you that meets all legal requirements, so that all your potential customers can find what they're looking for on your site, even if they're very old or disabled.