Search Engine Optimization (SEO)
You've probably heard the following scenario from friends or colleagues: You build a website. You scrimp and save and take someone cheap because your marketing budget is nearly used up after the latest campaign. The website is finally launched, but a month passes by, and then another month, and the site still doesn’t show up on Google. Not even on page 4. You approach the web developer, who of course offers an optimisation campaign, that will cost you so and so many thousands of shekels, and will last for so and so many months, and which will include examining the site in depth, inserting improvements and repairs, examining and repairing once more, and hoping for the best.
Well, that won’t happen with us. The only technique that we use to organically optimize our sites is to build them right in the first place. From the very beginning. While taking precise care to fully comply with Google standards and recommendations.
(Organic optimization - the "real" results of a Google search, as opposed to paid linked and advertising. We do not offer paid optimization).
And Google, for its part, repays us the compliment. Time after time. Shortly after the website is launched, our clients find themselves in excellent ranks in the organic search results, with an array of relevant search terms, without them having to pay for an additional optimization project and without wasting their precious time.
One of the things that probably causes the most frustration for managers and business owners, is to find out the beautiful and expensive site that they just set up isn't really 'ready-for-SEO' as claimed in the bid. That's one of many reasons it's easy for me to wholeheartedly recommend Lionways – Arie and Dana really deliver the goods. In terms of technology and in terms of standards, and compliance with Google and SEO requirements, their abilities place them without a doubt in the first line of the web developers in Israel, and most certainly when it comes to Drupal.
So how do we do it? Here, like this:
ComplianceThe World Wide Web Consortium (W3C) has a tool to check the validity of web pages. It's very simple to use it. Insert the URL of a web page, click on a button and you receive a list of problems stem from non-valid code - tags or quotation marks that were improperly closed, troublesome links, incorrect settings and assorted other problems that may be caused by lack of knowledge, lack of attention or typing mistakes. Happens to all of us.
Many website developers don't bother to check the integrity of their code, both because it takes time, costs money and reduces their profit from the project, and also because in most cases those mistakes don't affect the appearance of the site in the browser, so who cares?
So why is meeting the standards important? And why do we insist on it? For two reasons. The first is the reason why it makes sense to comply with standards when you construct a house, when manufacturing a car, a toaster, or anything else, big or small: compliance with standards ensures that the site will function properly for years ahead, even when browsers are updated to new versions, or when new smartphones and tablets come on the market.
The second reason is Google, as previously mentioned. Google guidelines and compliance standards go hand in hand, and when the site meets all standards - Google rewards the site in kind. Google appreciates sites that are meticulous about code standards and improves their rank in search results. If you're interested, here's an article on the subject.
Following Google Guidelines
Google publishes a guidelines document for web designers, which includes a lot of technical details about what a website should include to meet the requirements of the search engine. Sort of a list of "Do's and Don'ts". All you need to do is read the document and apply its terms. Well, in the market existing in Israel today, it looks like we're among the few that pay attention to Google guidelines down to the last letter.
In spite of this, of course, we can't guarantee that your website will show up "first on Google". Rank on Google is determined by many parameters, some of them unknown to us, they change from time to time, and we have no control over most of them. What we can do is build your site in the most optimal and accurate manner in compliance with the standards of the World Wide Web Consortium and Google guidelines, so that the search engines will be able to locate and map the site correctly and understand that they are dealing with a professional website worthy of a high rank.